Work on content begins after the submission and verification of onboarding documents. Most times within 24 business hours of the time the service is started but can take longer depending on onboarding submission. The initial work on the account will include topic selection and approval, composing the first piece(s) of content, and sending over to the partner for approval.

The content team considers SEO when writing content. Before publishing, our team makes sure SEO is incorporated on the post. If you are receiving SEO services along with content services, our SEO team would perform additional optimizations on the content pieces after they are approved and published.

Content fulfilment works in a few easy steps:

1. Completion of the onboarding documents by the client

2. Our team of specialists will review the onboarding documents

3. The team will send you a list of topics to be approved (typically, it will be around 20 topics and they will ask for you to approve 10 of those topics)

4. Once topics are selected, our team will be able to begin working on the blog posts

5. The blogs will be sent to you for approval as they are ready and you will either need to give it a thumbs up, resend the blog with corrections, or request for us to make some revisions

6. Once we receive final approval, we will go ahead and post the blog on the site (if we have the proper website access). Only one round of revisions will be allowed per blog article. If our team writes a blog article and you have changed their minds regarding the topic used to write the blog, we will not be able to rewrite for another blog article. Our content team only writes one type of content, blogs. We do not perform content expansions on websites, content alterations, service page content, location page content, etc. If you are receiving SEO services, we may recommend adding content or creating pages with content, which would be the responsibility of you to complete if the intent is to complete the recommended actions.

If a specific client is receiving multiple blogs per month (2 or more), all the blogs will be delivered for review at the same time. This is due to our streamlined internal process. After the content is approved for posting, we do not have to schedule the blogs to be published at the same time though. We can schedule the blogs to be posted one week apart or at another time interval if requested.

The first time content topics are sent to you by the content team, you should receive about 20 different topics to choose from and the option to select 10 of those. Once the content team is close to depleting all the topics, we will reach out to you again and ask for more. Depending on the content marketing service and amount of content your are getting per month, will determine how often we need to reach out to you to get more topics approved. The higher the plan and the more content that is written for the you, the more frequent our team will need to reach out to you to get content topics approved. If the team reaches out to you several times about topic selection and you are unresponsive, we will proceed to select topics on your behalf and write content based on those topics. These topics will be selected by our team based on feedback provided in the onboarding docs submitted and/or information we find on the client's website. Please note, you can still provide us with approved topics whenever available. The blogs we write based on unapproved topics due to lack of communication will be final (aside for slight modifications to the existing blog). You will not be able to have the blog swapped for another blog based on a different topic.

After the content team publishes a blog on your website, that ends the involvement of the team for that specific post. If later on you would like to make any changes to that blog, that responsibility would fall on your end. Depending on the platform used for posting the blog, this should not be too complicated and help documents can be provided to you upon request if necessary.

If you are not satisfied with a piece of content that has been provided to you by the team, you can request one rewrite for that specific topic. There are some exceptions to this though, for example, if the content team writes a blog article based on a topic that was selected by our team due to lack of communication on your end, we would not be able to rewrite based on disapproval of the topic. Rewrites are limited to content pieces with approved topics that just missed the mark completely. Again, only ONE rewrite per blog article will be permitted.

Yes. Along with approving some of the blog topics that we generate for the client, it is no problem for us to write articles based on some topics you or the client generated.

The content team will handle posting as long as the site being posted to is using an easy to use CMS (content management system, like Cerebrum Websites, WordPress, etc.). If the site is custom built and requires a knowledgeable developer to post to the site, that would fall outside of the scope of what our content team would be able to do. In that case, we would provide you the post and you would need to get the posts published on the site.

Website credentials are necessary for us to post approved blog articles to the website. In the case of content marketing, that is all that will be done by the content team. If backend credentials are not provided to our team, we can write the content and send to you for publishing.

Book a call with our team to discuss which of our packages is best suited to your business.